Embracing a cause makes good business sense. Nothing
builds brand loyalty among today's increasingly hard-to-please consumers like a
company's proven commitment to a worthy cause. Other things being equal, many
consumers would rather do business with a company that stands for something
beyond profits.
Cause-related approach adds powerful marketing edge and
can become a cornerstone of your marketing plan. Your cause-related marketing
activities should highlight your company's reputation within your target market.
They can also positively differentiate your company from your competitors and
provide an edge that delivers other tangible benefits, including increased
sales, visibility, customer loyalty, enhanced company image and positive media
coverage.
By choosing a cause that you are passionate about,
cause-related marketing is emotionally fulfilling. It's a way to merge your
profit center with your "passion center" and build a business that mirrors your
personal values, beliefs, and integrity. If your cause also resonates with your
target market, your activities will generate tremendous goodwill with media
attention as its side effect.
Sport-SOS®
serves over 40 million youth sports enthusiasts in North America alone.
Sport-SOS® sponsored partnership programs afford a multitude of
possibilities for new and existing business associates. Companies can
join SportSOS today and start promoting cool products and services
direct to youth sports-related consumer market.
Sport-SOS®
partner programs provide funding for awareness, education and
communications initiatives that benefit non-profits, youth athletes and
their families around the world. Every time a consumer purchases a
product or service from one of our preferred business associates, their
purchase will benefit a specific worthy cause, non-profit organization
or a charity.
Our
independent business associates make it easy, fast and convenient for a
consumer to regularly make a difference – everywhere around the world.
Individuals
and companies are invited to join Sport-SOS® Alliance. As our associate,
you are indicating your belief in the youth sports and your desire to
increase awareness for worthy youth sports-related causes and help much
needed funds for non-profits.
Education and business reports and email alerts delivered direct to our partners;
Execute high impact maximum exposure youth sports-related awareness campaigns;
Cultivate co-op alliances with key business leaders, companies, organizations and select media partners;
Accelerate co-op alliances with key internet portals;
Launch a targeted high impact maximum exposure consumer press publicity campaign;
Support key events;
Deploy key industry associates and chapter leaders in each major market around the world.
Keys To Success
The best and most complete awareness, education and ongoing
support in the youth sports industry;
The primary contributing factors
are in-house cause-related-specific knowledge, global business
community, customized, and affordable tie-in marketing program;
The first and most comprehensive cause-related awareness fundraiser program in the youth sports industry;
An independent cause-related online marketplace that is
made affordable even to small businesses through pooling many partner resources;
Major integrated program made affordable through pooling many partner resources;
Massive awareness through advertising and cross-promotional partners;
Here's Why You Should Join
We all know that philanthropy is important. However, it is often those activities that take place outside your office that make your years in business some of the most memorable and important of your life.
Through philanthropy professionals improve their bottom line profits, performance and learn to set positive personal goals for themselves and their business.
Youth sports partnership program is a win-win situation, a mutually profitable outcome for the non-profit and for-profit partners.
Cause related-marketing can be a highly effective method that contributes to building a positive image for the business, while helping a non-profit youth sports organization gain much needed visibility and raise much needed funds.
Youth sports-related marketing strategy links purchases of goods and services with awareness fundraising for a charity, project, or cause.
It also creates an outlet for utilizing the power of the brand to demonstrate a business's commitment to addressing current social issues by making available resources and funding, while addressing marketing objectives.
Sport-SOS sponsored cause-related partnership marketing programs are made affordable through pooling many partner resources.
Interaction of local, regional, national and global experts, media, professionals, innovative programs, research, reports, proven techniques, direct response, effective marketing and creative public relations are essential to the success of all key partners.
To achieve these goals, Sport-SOS has formed a unique youth sports community - diverse global network of professionals to cover every aspect our associates' needs.
Due to our vast knowledge of the global cause-related markets, products and services, we are in the perfect position to evaluate a product presence in most fields, develop new markets, enhance or enlarge existing markets, and bring them to a profitable market place.