Sport-SOS since 1994

• Annual target: 40 million youth athletes and 125 million including families in the USA

• PSA: distribution to select 200 TV and Radio stations.
  

• Estimated 2,000-4,000 confirmed telecasts, 25-50 million viewers.

• Estimated $200,000 - $400,000 value of airtime

• First release date: March 2007

• Distributor: Advantages International, LLC for Sport-SOS

• Donations: 501 c-3 and other non-profit sponsored websites.
  

• Campaign information: www.Sport-SOS.com

• No-Brainer Community Awareness Fundraiser Events

• Program location: USA

PROGRAM SYNOPSIS

Only a small percentage of youth athletes, their parents and coaches know that even a minor sports injury can cause TBI, Traumatic Brain Injury. Sport-SOS continues to increase awareness and provide FREE education to the youth sports community how to prevent, diagnose and treat sports-related head injuries.

Each year in the United States, an estimated 3.8 million athletes sustain a concussion and 1.4 million people sustain a TBI, which is 8 times the number of people diagnosed with breast cancer and 34 times the number of new cases of HIV/AIDS. Of those 1.4 million, approximately 1.1 million, or 75 percent, sustain a mild traumatic brain injury (MTBI). Yet, many are not hospitalized or receive no medical care at all. An unknown proportion of those who are not hospitalized may experience long-term problems such as persistent headache, pain, fatigue, vision or hearing problems, memory problems, confusion, sleep disturbances, or mood changes.

Among children ages 0 to 14 years, traumatic brain injury results in an estimated 3,000 deaths, 29,000 hospitalizations and 400,000 emergency department visits (Langlois 2001). An estimated 300,000 sports-related brain injuries of mild to moderate severity occur in the Unites States each year (CDC 1997a).

TBI is an overlooked killer of Americans, according to the experts in brain injury prevention. According to the Society for Neuroscience, traumatic brain injury is the leading cause of disability among American children and young adults with an annual cost to society of about $50 billion. At least 1.5 million Americans sustain a traumatic brain injury each year and 50,000 people die. Brain injuries are among the most likely types of injury to cause death or permanent disability, according to the Centers for Disease Control and Prevention (CDC).

CAMPAIGN FOCUS

No-Brainer campaign focus on prevention and education. The website provides FREE training program and reference how to prevent, diagnose and treat head injuries. It will guide organizations to team up and create programs and events that increase TBI awareness in local, national and regional level.

Corporations and media are invited to become key partners in TBI awareness. Individuals can join as a member in participating brain injury association(s). All partners can create a link from their website to the campaign website www.ThinkBrainInjury.com, join or host events and fundraisers that benefit non-profit youth sports organizations or brain injury associatios. Consumers can buy, wear and share No-Brainer awareness merchandise, make a donation to non-profits, host TBI awareness events, contests and drawings.

PARTNERS IN BRAIN INJURY AWARENESS, EDUCATION & PREVENTION

In response to exploding need for awareness and education within youth sports community in North America and abroad, Sport-SOS has developed unique program entitled “No-Brainer”. This program will provide much-needed education and training that will meet the specific requirements of athletes, parents and coaches in local, regional and national level.

No-Brainer empowers athletes, sports-moms & dads and coaches with knowledge and step-by-step instructions how to prevent, diagnose and treat sports related head injuries. The awareness program will start with PSA distribution and SportSOS fundraiser platform promotion.

OBJECTIVES

UNIQUE PARTNERSHIP OPPORTUNITY

The primary factors contributing to the success of all partners are the unique brain injury awareness and education program, in-house sports and brain injury-specific knowledge advantage and ongoing support to youth athletes and their families, sports organizations, clubs, teams, professionals, brain injury associations and the public.

To increase the opportunity to attract more corporate partners, organizations, individuals, donors and members to subscribe to local brain injury associations. To deliver reports which will include articles of great interest to all key partners, events and networking opportunities.

PROSPECTIVE PARTNER CATEGORIES

TIE-IN-RATIONALE

PROGRAM MEDIA

KEY PARTNER COMMITMENT

TIMING

TARGET AUDIENCE

Youth sports community and public across the USA and abroad (estimated 125 million individuals).

PARTNER BENEFITS

Since 1994, Sport-SOS has found success in segmenting the youth sports market providing unique awareness and partnership programs that benefit youth athletes and sports organizations.

Non-profit youth sports organizations are the athletes’ and their families’ preferred source for seeking sports-related information. Sport-SOS volunteers are looking for ways to generate new revenues to non-profit youth sports organizations through partnership awareness, education and marketing programs.

Non-profits can tie-into existing partner programs or create new programs with reputable corporate partners - many of whom are small and unknown to the general public.

New communication technologies in place today have created new partner program opportunities. Mass media is a one-way "medium” - the "loudest voice" gets less and less consumer recognition - a downward spiral. In the new technologically-enhanced communications world of today, it is increasingly possible for small to large corporate partners to facilitate a two-way dialog with youth sports community. The concept that one product or service "fits everybody's needs" has rapidly disappeared and has been replaced by products and services tailored to "individual market" - based on demographics, lifestyle, special interest or ultimately to an "individual's" needs based on a dialog of communication between seller and buyer.

The ability to effect a dialog with the youth sports consumer means that for-profit partners are positioned to be the first responders consumer’s needs and consequently will gain a larger piece of that customer's business. They can reach unique buyers one-to-one. Advances in computing and communications technology now put a share-of-youth-sports-customer approach within the reach of virtually every business in the world - big or small - wide market or narrow - high margin or low.

Specialized businesses that cater to the needs of youth sports consumer add value to the clientele. They have a knowledge advantage, possess point-of-difference marketing opportunities, generate revenues from the highly motivated clientele, and are forever expanding their business with word-of-mouth recommendations.

PROGRAM WEBSITES:

www.Sport-SOS.com and partner websites.

What makes No-Brainer campaign so valuable?